Paula Scher hosted by ADCMW
This evening Paula Scher presented her approach to graphic design to members of the Art Directors Club of Metropolitan Washington (ADCMW).
She described the body of her work as being directly influenced by New York, where she has worked during most of her career. Even her choices of type, often tall and narrow, vertical and architectural, are influenced by the verticality of the city, the overlapping conversations, the conflicting emotions that make up the multi-layered environment of New York. Interesting, especially to the DC audence, since she grew up in the Washington metropolitan area.
An extraordinary typographic designer, Paula also paints typographically, exploring cartography as well as Information overload in her paintings. She reminded us that designers used to paint comps for book and album covers, so that painting type comes naturally to her. I still have a set of gouaches from those days myself, so I understood just what she meant.
You can check out some of these web pages to learn more about her work: Paula Scher: Chrysler Design Institute Award 2000, Paula Scher, AIGA Medalist 2001, Paula Scher’s Atlas of the World, Paintings.