Helvetica: A documentary film
Tuesday, July 8th, 2008Helvetica is one of the world’s most often used typeface families. This is due not only to its classic sans serif design, but also to the fact that it is the default sans serif font on the Macintosh platform (the look-alike Arial was chosen for default use on the Windows platform).
Designed in the 1950s by Max Miedinger for the Haas Type Foundry in Switzerland, the revival of Akzidenz Grotesk aimed at creating a continuously weighted family, in condensed and expanded as well as regular weights. This gave the family tremendous versatility. The name comes from the Latin name for Switzerland: Confoederatio Helvetica.
It’s impossible to grasp the power Helvetica had over designers before the digital age. If you’d like to understand its history and the love affair designers have had with Helvetica (which is often passed over today due to overuse), you’ll be interested in “Helvetica: A documentary film” by Gary Hustwit, 2007.
Shot in the US, England, the Netherlands, Germany, Switzerland, France and Belgium, the film mixes visuals using Helvetica with interviews of well known designers: Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.
Here is a group of trailers for the film with several interview samples:
“Helvetica: A documentary film”: trailers
It’s well worth viewing. Hope you enjoy it.











