Marketing and business communications
Marketing is a major business activity of which graphic design and web design are components. Marketing and communications can be described as the sum of activities an organization uses to communicate with its customers/clients/investors/partners.
Marketing
Your marketing team begins by defining audiences and analyzing markets, competition, pricing structures of products/services, etc. Objectives, strategies and tactics are developed to further the marketing analysis that has been created. Goals are set; progress against these goals is measured (return on investment or ROI).
Advertising, public relations and business communications
Advertising and public relations are marketing tools, as is graphic design and web development. Communications are used by an organization's management to supplement product/service marketing efforts. Communications may include public relations activities such as press releases and media kits, special events, newsletters, trade show participation, and other non-product-specific communication with the public.
Langfeldesigns speaks the language of marketing and business communications. We are comfortable working with your marketing department, or supplying marketing services when appropriate. One of our marketing specialties is the rapidly growing field of medical marketing.
Medical marketing is our specialty
With many years of experience working in the medical field with the World Health Organization and medical practices, Langfeldesigns is pleased to be able to offer medical organizations marketing services that are tailored to your special needs.
We understand how to market to your referral sources in a way that builds both the credibility of and loyalty to your organization, using a mix of direct marketing, individualized promotions, special events, educational opportunities and web campaigns that expand referral marketing campaigns to the general public.